Bins in the meat section at Wal-Mart are stuffed full of pricey Prime Rib Roasts this holiday season. These smaller Prime Rib roasts all weighed near 5.5 pounds and priced at $6.98 per pound (or lets say $7.00 per pound) and feeds 4-5 people. A “normal” prime rib roast is twice this size and sells for $60-$70 (that’s a LOT of meat for the average family). The insane $38 price tag (at $6.98 per pound) is a sign of our times where everything that is special or healthy is over-priced by the grocery market (including healthy fresh vegetables, fish, alcohol, tobacco, etc.), while junky food is sold cheap (translation: if you’re poor you eat shit, if you’re rich you eat good). This meat is really only worth half that inflated price, despite being the most succulent, delicious part of the cow. It’s just more of the routine, typical holiday season meat industry for-profit greed.